Legal notices Scope of application1.1 This privacy policy applies to all data collected, exchanged or disclosed in any way when using the JV (Jamaivu) website.1.2 By using the JV website, the visitor accepts this privacy policy. Use and storage of data 1.1 LC (LayaniConsulting) collects, uses and stores certain non-personal data of visitors to its website for analysis and statistical purposes in order to improve its offers. This data does not allow the personal identification of the visitor. 2.2 LC collects, stores and processes data in Switzerland anonymously and on its own behalf. The data is not made available to third parties, with the exception of LC's partners in product processing. The data may be transferred to data centres abroad for storage purposes only. Visitor data is generally stored for a maximum period of 5 years. Access and security measures 3.1 LC Company guarantees the portability of data in good time at the first request of the visitor to the extent that the data is identifiable. 3.2 LC complies with Swiss and European regulations on security and data protection and takes all appropriate measures to preserve data security. However, due to the nature of the Internet, LC cannot guarantee 100% the security or invulnerability of data communicated to it via digital means of communication. Data Protection Officer 4.1 Visitors may request access to their personal data by sending an email to layanifrederic@gmail.com . Access to the data is granted if and to the extent that LC has adequate proof of identity and if and to the extent that the data collected is clearly and unequivocally attributable to the visitor making the request. 4.2 For any questions or requests regarding their personal data, visitors can contact LC's data protection officer at the following address: layanifrederic@gmail.com . Cookies 5.1 LC uses cookies to provide visitors to its website with a better browsing experience. By browsing the LC website, visitors have accepted the use of cookies. LC's use of cookies is in accordance with this privacy policy. LC uses cookies for the sole purpose of providing services to its customers. Cookies are never used to track IP addresses or identify a visitor. 5.2 LC uses Google Analytics to better understand traffic on its website, to optimize its performance and thus facilitate and optimize visitors' access to online data and improve the browsing experience. 5.3 Each visitor can adjust the management of cookies in their browser settings (see Terms of Use and Cookies). Applicable law and place of jurisdiction 6.1 The contract between the customer and LC is exclusively governed by Swiss substantive law, to the exclusion of the provisions of private international law (with the exception of Art. 116 of the Swiss Federal Act on Private International Law, which authorises this choice of law) and to the exclusion of the Vienna Convention on the International Sale of Goods. 6.2 The competent courts of LC's registered office (Fribourg (LC), Switzerland) shall have sole jurisdiction. However, and notwithstanding the foregoing, LC shall also be entitled to sue the customer before the competent court of his domicile or before any other court. The European Commission provides a platform for online dispute resolution (OS). This platform is available at http://ec.europa.eu/consumers/odr/. As a customer, you always have the possibility to contact the arbitration board of the European Commission. We are neither willing nor obliged to participate in a dispute resolution procedure before a consumer arbitration board. Email: Such. : Fax: Address :

Layani Frédéric Fribourg, Suisse layanifrederic@gmail.com Contact us First name* Name* E-mail* Industry Company/Organization Message Send Grand-Rue 56, 1700 Fribourg Swiss layanifrederic@gmail.com +41 79 956 52 82

Our training courses Global marketing strategies in luxury Digitalization and omnichannel customer experience 01 Brand Management in the Age of Social Media Storytelling techniques for premium brands 02 Analysis of trends and anticipation of market developments Website and e-commerce creation 03

Privacy Policy Site created in Switzerland. Copyright © 2024 Layani Consulting. All rights reserved. The brands, design and photographs appearing on this site are the property of Layani Consulting. Any reproduction is strictly prohibited. Editor LC (Layani Consulting) undertakes to ensure, as far as possible, that all information communicated on this website is consistent with the available material published by LC. LC reserves the right to correct the content of the site at any time and without notice and declines any liability related directly or indirectly to the use of this site. What does this privacy policy cover? This Privacy Policy applies to LC's collection, use, storage, and disclosure of information. If there are exceptions, we will clearly disclose them before collecting information and provide you with the opportunity to choose not to participate or provide information. By using the Services and our website, you consent to the collection and use of your information in accordance with this Privacy Policy. Made in Switzerland. Copyright © 2024 JV. All rights reserved. The brands, design and photographs appearing on this website are the property of LC. Any reproduction is strictly prohibited.

Layani Consulting est une agence en stratégie marketing 360° online et offline Make every interaction a win for your customers As in haute couture, we believe that every brand deserves a tailor-made approach. Our strategies are carefully crafted to reflect the unique DNA of your company, whether it is a century-old luxury house or an innovative start-up. The Excellence of Tailor-Made Schedule a consultation In a globalized world, we bring a nuanced understanding of cultural differences. Our international team helps you navigate the intricacies of local markets while maintaining a consistent brand image globally. Multi-Cultural Schedule an appointment Drawing on our heritage in luxury, we combine traditional craftsmanship with the latest technological innovations. We leverage the most advanced digital tools to create immersive and personalized customer experiences, while preserving the essence and authenticity of your brand. Innovation in the Service of Tradition Discover our solutions Education Our continuing education program is designed to keep your team at the forefront of the latest trends and practices in global marketing, with particular expertise in the luxury sector. Our training courses are aimed at professionals of all levels, from young talents to experienced executives. We offer flexible and customizable modules, tailored to the specific needs of your company. Start Up We offer tailored support for start-ups, helping them define their brand identity, develop impactful marketing strategies and position themselves effectively on the market. Our approach combines the agility and innovation specific to start-ups with best practices Luxury The luxury industry is an iconic sector, synonymous with exclusivity, quality and innovation. It encompasses diverse fields such as fashion, jewellery, cosmetics, hospitality and gastronomy, each characterised by meticulous attention to detail and a constant quest for perfection. Digital We don’t just follow digital trends, we anticipate them. Our goal is to help you create a cohesive, innovative and powerful digital presence that strengthens your brand and drives your growth in the digital age. Communication We understand that communication is at the heart of any successful marketing strategy. In a world saturated with information, it is essential to stand out through clear, authentic and engaging communication. We offer tailor-made communication solutions to help brands tell their story in an impactful way. Communication We understand that communication is at the heart of any successful marketing strategy. In a world saturated with information, it is essential to stand out through clear, authentic and engaging communication. We offer tailor-made communication solutions to help brands tell their story in an impactful way. OUR offer 360° Strategy Our philosophy is based on a 360° vision of your brand. We don’t just create isolated campaigns; we orchestrate a symphony of coherent interactions across all touchpoints with your customers. From in-store experience to digital presence, public relations and customer service, every element is carefully designed to reinforce your brand identity and values. Customer Engagement We place customer engagement at the heart of our approach. Every interaction is seen as an opportunity to strengthen the relationship between your brand and your customers. We create memorable moments that transform consumers into true ambassadors of your brand. Training At Layani Consulting, we believe that sharing knowledge is the key to innovation and growth. That’s why we’ve developed an exclusive training program designed to impart our expertise in global marketing and luxury strategies to your team. Discover our solutions

Cookie Policy 1. What is a cookie? A cookie is a small file of letters and numbers that is downloaded to your computer when you visit certain websites. Cookies usually allow a website to recognize the user's computer. The most important thing to know about the cookies we place is that they are used to improve the user-friendliness of our website, for example by remembering site preferences and language settings. 2. Why do we use cookies? We may use cookies and other similar technologies for a number of reasons, for example: (i) for security or fraud protection purposes, and to identify and prevent cyber-attacks, (ii) to provide you with the service you have elected to receive from us, (iii) to monitor and analyze the performance, operation and effectiveness of our service and (iv) to improve your user experience. 3. Cookies table: In this section you must mention the cookies you use on your site. For more information click here . 4. Your choices: To find out more about cookies, including how to see what cookies have been set and how to manage, delete or block them, visit https://aboutcookies.org/ or https://www.allaboutcookies.org/fr/. It is also possible to prevent your browser from accepting cookies by changing the relevant settings in your browser. You can usually find these settings in the "Options" or "Preferences" menu of your browser. Please note that deleting our cookies or disabling future cookies or tracking technologies may prevent you from accessing certain areas or features of our Services, or may otherwise negatively impact your user experience. The following links may be helpful, or you can use your browser's "Help" option. Cookie settings in Firefox Cookie settings in Internet Explorer Cookie settings in Google Chrome Cookie settings in Safari (OS X) Cookie settings in Safari (iOS) Cookie settings in Android To opt out and prevent your data from being used by Google Analytics across all websites, please follow these instructions: https://tools.google.com/dlpage/gaoptout?hl=fr We may change this cookie policy from time to time. We encourage you to periodically review this page for the latest information on cookies.

About us Layani Consulting, founded in 2024 by Frédéric Layani, is a global marketing consulting firm born from the passion and expertise of its founder in the luxury industry. After 25 years of experience within prestigious international houses, Frédéric Layani decided to put his know-how at the service of a diversified clientele, ranging from established luxury brands to emerging companies looking to position themselves on the high-end market. From its beginnings, Layani Consulting has distinguished itself by its holistic approach to marketing, combining an in-depth understanding of luxury codes with the latest innovations in digital strategy and customer experience. Our approach At Layani Consulting, our approach to global marketing is the result of expertise honed over decades in the luxury world and adapted to the challenges of the contemporary market. We believe in the power of a holistic strategy that transcends traditional marketing boundaries. A 360° Vision Our philosophy is based on a 360° view of your brand. We don’t just create isolated campaigns; we orchestrate a symphony of cohesive interactions across all touchpoints with your customers. From the in-store experience to digital presence, PR and customer service, each element is carefully designed to reinforce your brand identity and values.

Notre expertise s'étend du consulting en marketing global, stratégie de communication, animation réseau sociaux, création de site de marque et ecommerce, formation continue, en passant par des stratégies de communication percutantes et des solutions digitales innovantes ainsi que les nouvelles technologie d'IA Our offer We offer a complete range of tailor-made solutions designed to meet the specific needs of luxury brands and ambitious companies. Our expertise ranges from global marketing consulting to continuing education, impactful communication strategies and innovative digital solutions. We also support start-ups in their development, helping them position themselves effectively on the market. With a commitment to excellence and innovation, our offerings aim to transform every interaction into an opportunity, propelling our clients to new heights in a competitive environment. Services offered Global Marketing Consulting Continuing Education Communication Digital Solutions Support for Start-ups Technological Innovation Customer Experience Optimization Marketing consulting Integrated Marketing Strategies Brand positioning Brand building and storytelling Brand Identity Development Market analysis and competitive studies Digital - E-Commerce Development of global digital strategies User Experience (UX/UI) Optimization Creation of brand and e-commerce sites Digital content marketing Social Media Management E-commerce solutions and online sales optimization Data analysis and reporting Communication Definition and development of brand identity Content strategies (articles, videos, social networks) Public Relations and Media Management Crisis management and proactive communication Continuing education Luxury Marketing Training Modules Course for website creation Generative AI Training Practical workshops on digital tools Seminars on omnichannel customer experience Leadership and team management training